University Of Cape Town Business Management

University Of Cape Town Business Management

University Of Cape Town Business Management, The Faculty of Business and Management Sciences is the largest faculty at CPUT. Graduates are skilled to participate in the economic and business sectors of South Africa.

Diplomas and Degrees



  • MTech: Business Administration (course-based)
  • MTech: Business Administration in Project Management (course-based)
  • MTech: Business Information Systems (course based)
  • MTech: Human Resource Management (course-based)
  • MTech: Marketing (course based)
  • MTech: Public Management (course-based)
  • MTech: Tourism Management (course based)


  • NHC: Accountancy
  • NHC: Accountancy (Extended)
  • ND: Accounting


  • BTech: Business Administration
  • MTech: Business Administration (Research-Based)
  • MTech: Business Administration (Course-Based)
  • MTech: Business Administration In Project Management (Course-Based)
  • MTech: Business Administration In Entrepreneurship (Research-Based)


  • ND: Cost And Management Accounting
  • BTech: Cost And Management Accounting
  • MTech: Cost And Management Accounting


  • ND: Entrepreneurship (To Be Discontinued As Of 1 January 2018, And Replaced By Diploma In Entrepreneurship)
  • ND: Entrepreneurship (Extended)
  • Diploma: Entrepreneurship
  • BTech: Management In Entrepreneurship
  • MTech: Business Administration (Entrepreneurship)


  • NHC: Financial Information Systems
  • ND: Financial Information Systems
  • BTech: Financial Information Systems
  • MTech: Business Information Systems (Research–Based)
  • MTech: Business Information Systems (Course Based)


  • ND: Hospitality Management: Accommodation
  • ND: Hospitality Management: Professional Cookery
  • ND: Hospitality Management: Food And Beverage
  • BTech: Hospitality Management
  • MTech: Food And Beverage Management 


  • ND: Human Resource Management (To Be Discontinued As Of 1 January 2018, And Replaced By Diploma In Human Resource Management)
  • Diploma: Human Resource Managment
  • BTech: Human Resource Management
  • BTech: Human Resource Development
  • MTech: Human Resource Management (Research-Based)
  • MTech: Human Resource Management (Course-Based)
  • DTech: Human Resource Management


  • ND: Internal Auditing
  • BTech: Internal Auditing
  • MTech: Internal Auditing
  • DTech: Internal Auditing


  • ND: Management (To Be Discontinued As Of 1 January 2018, And Replaced By Diploma In Management)
  • ND: Management (Extended)
  • Diploma: Managment
  • BTech: Management


  • ND: Marketing (To Be Discontinued As Of 1 January 2018, And Replaced By Diploma In Marketing)
  • ND: Marketing (Extended)
  • Diploma: Marketing
  • BTech: Marketing
  • MTech: Marketing (Research-Based)
  • MTech: Marketing (Course Based)
  • DTech: Marketing


  • ND: Office Management And Technology
  • ND: Office Management And Technology (Extended)
  • Diploma: Business And Information Administration
  • Diploma: Business And Information Administration (Extended Curriculum)
  • BTech: Office Management And Technology
  • MTech: Office Management And Technology
  • DTech: Office Management And Technology


  • BTech: Project Management


  • ND: Public Management
  • ND: Public Management (Extended)
  • Diploma: Public Administration
  • BTech: Public Management
  • MTech: Public Management (Research-Based)
  • MTech: Public Management (Course-Based)
  • DTech: Public Management


  • ND: Retail Business Management
  • Diploma: Retail Business Management 
  • BTech: Retail Business Management
  • MTech: Retail Business Management


  • ND: Sport Management
  • ND: Sport Management (Extended)
  • BTech: Sport Management
  • MTech: Sport Management


  • BTech: Taxation


  • ND: Tourism Management
  • ND: Event Management
  • ND: Event Management (Extended)
  • Diploma: Event Management (Extended Curriculum)
  • Diploma: Event Management 
  • Diploma: Tourism Management (Extended Curriculum)
  • Diploma: Tourism Management
  • BTech: Tourism Management
  • BTech: Tourism Management In Event Management 
  • MTech: Tourism And Hospitality Management (Research-Based)
  • MTech: Tourism Management (Course Based)
  • DTech: Tourism And Hospitality Management


  • ND: Printing Management (To Be Discontinued As Of 1 January 2018, And Replaced By Diploma In Printing Management)
  • Diploma: Printing Management


  • ND: Real Estate
  • Diploma: Real Estate


  • ND: Operations Management

The School of Management Studies is a vibrant and interdisciplinary department in the Faculty of Commerce. Originally established in 1964 along with the Bachelor of Business Science degree, the department was initially created as the Department of Business Science, taking primary responsibility for the convening and development of this prestigious 4-year degree.

Three decades later, in 1994, this successful and expanding department was re-named the School of Management Studies, incorporating several academic disciplines in a variety of sections. Each section is involved in a range of both undergraduate and postgraduate degrees, diplomas and courses. While enjoying close and collegial alignment and integration under the banner of the School, the diverse sections have the freedom and responsibility to manage their own affairs, both administrative and academic. As can be seen below, it is this very diversity that makes the School unique in the tertiary educational landscape of South Africa and is one of its core strengths.

Each section and unit in the School makes a strong contribution to the academic affairs of the Faculty as a whole and, at an undergraduate level, particularly to the Business Science degree and the B Com in Management Studies. There is a strong emphasis on research as well as teaching and learning, with staff actively engaged in related activities both on and off campus.

Another three decades later, the School is spearheading more changes and trajectories with its blended learning models. In partnership with Getsmarter, a high-touch online educational business, co-founded by two of UCTs alumni, new courses and postgraduate programmes are being collaboratively developed. Seeking to provide more opportunities for students to obtain a UCT Commerce qualification via ‘click’ if not ‘brick’ (or only partly so!), the School has piloted various courses online with great success and seeks to expand this (ad)venture ‘Across Africa’.

The School currently comprises the following sections and units:

  • Actuarial Science (including CARE)
  • Applied Management
  • Marketing (Including the Unilever Institute of Strategic Marketing)
  • Organisational Psychology (including the IME)
  • Professional Communication Unit (PCU)

What’s it all about?

Are you interested in a business and corporate communication career? Whether as a campaign, media, HR or PR manager, company spokesperson, negotiator or communication strategist, you need the ability to curate, manage, present and disseminate information in engaging, relevant and appropriate ways! With new digital career paths reshaping our world, job opportunities are accelerating at an exponential rate.

This new diploma is unique in that it provides a solid managerial base, common to all the existing one-year postgraduate diplomas in the School of Management Studies, coupled with an array of business communication specialisations.

So, how does this work? The diploma comprises ten courses: three management courses which are taken by all the diploma specialisations, two existing electives chosen from a list of five and five brand new business and corporate communication courses as detailed below. Specialist lecturers in the School offer the management core curriculum and electives while lecturers from the Professional Communication Unit (PCU) take the reins of the business communication courses.

Why become a communication professional?

The need for well-educated managers at all levels of organisations and within all sectors is well-documented. According to a recent Manpower Talent Shortage survey, the situation is getting worse with organisationsfinding it increasingly difficult to fill managerial positions. A dearth of suitably qualified business and corporate communication managers also exists in South Africa and the continent and this qualification will contribute towards filling these shortages. It allows you to improve and strengthen your understanding of current business and managerial imperatives at both micro-and macro-levels. Coupled with this, you will specialise and deepen your knowledge in various sub-disciplines associated with professional communication in the commercial, industrial and public sectors of the economy.

Who should apply?

This diploma is open to all graduates from any field. If you hold an advanced diploma or undergraduate degree (at NQF level 7), then you’re eligible to apply. Recognition of prior learning (RPL) and relevant practitioner experience will also be considered – all candidates will be considered on their merits.

What’s the core Business Communication curriculum?

Business and Corporate Communications: Theory and Practice

  • explore, highlight and debate various business and corporate communication theoretical frameworks and issues apt for the 21st century;
  • review the literature in the field to enhance your scholarly knowledge and insights;
  • apply these theoretical frameworks and strategic concepts to practical instances within various business and institutional domains to test your knowledge and contribute to these debates.

Team Communication and Management

  • manage people effectively and collaboratively in a variety of organisational contexts;
  • recognise the relationship between group dynamics and effective decision making;
  • foster creative individual and group problem-solving;
  • explore and critique notions of leadership, both personal and organisational;
  • deliver convincing individual and team presentations to an array of prospective clients;
  • manage formal and informal meetings and brainstorming sessions.

Campaign Communications and Reputation Management

  • develop your theoretical grounding in traditional and digital communication channels;
  • apply these modes, media and channels of communication appropriately for maximum impact;
  • develop analytical and evaluative abilities to review effectiveness of corporate events and campaigns;
  • manage the media, public relations, reputational risks and legal regulations and liabilities related to the event and deal with any crises that may arise.

Intercultural and Diversity Management

  • explore various notions of communication within and between cultures in order to understand the verbal, non-verbal and visual differences that may create misconceptions and misunderstandings internally and externally;
  • debate various theoretical and practical frameworks and social constructs that underpin diversity in all its forms and contribute to diversity literacy and transformation;
  • analyse ways in which diversity hierachies and institutional oppressions are mediated by class inequality and varied in specific social contexts.

Persuasion in Multimodal Discourses and Domains

  • develop your theoretical grounding in persuasion, argumentation and scenario pedagogy and learning (SLP);
  • explore the concepts of multimodality and social semiotics including metafunctions (systemic functional grammar) and multiliteracies;
  • critique various verbal and visual modes, media, genres, discourses, domains and sites of display;
  • identify and select appropriate traditional and digital modes and media for meaningful message delivery and dissemination.

What’s the Management core curriculum?

  • Effective People Practice
  • Organisation and Management
  • Business Research and Communication

If you don’t have a commerce background you will also need to take two non-credit bearing courses.

  • FTX1005F Managerial Finance
  • BUS2011F Introduction to Marketing

What’s the elective curriculum?

You can choose two of the following (subject to demand and availability of places):

  • E-Marketing
  • Strategic and International Marketing
  • Integrated Marketing Communication
  • Introduction to Project Management
  • Events Management

Applications – Close 16 November 2018

To apply please visit :  

For more information about the PCU and this diploma, visit our website : or for further enquiries please contact:

A/Prof Terri Grant, Head of PCU

Email :

Tel :  021 650 3412 or 021 650 3409


Professional Communication Unit

4th floor, Leslie Commerce Building

Upper Campus, University of Cape Town

For more information about various diploma specialisations, visit the Commerce website: